Intuitive judgment and building initial trust in online vendors
The importance of trust in Electronic Commerce (EC) has been addressed for about two decades and various theories have been applied to investigate the issue. In spite of a consensus among researchers of trust in a website being a risky decision, they have neither applied decision making theories (e....
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| Language: | en |
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2012
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| Online Access: | http://hdl.handle.net/10012/6514 |