Message Order and Culture: The Relationship between Cognitive Thinking Styles, Response Mode, and Order Effects
Previous research has documented the prevalent effects of message order on message persuasiveness. Based on the Belief Updating Model (Hogarth and Einhorn, 1992), response mode has been found as one moderator of primacy versus recency effects. The present study considers additionally the role of cul...
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| Language: | en |
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2012
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| Online Access: | http://hdl.handle.net/10012/6956 |