Characterizing User Search Intent and Behavior for Click Analysis in Sponsored Search
Interpreting user actions to better understand their needs provides an important tool for improving information access services. In the context of organic Web search, considerable effort has been made to model user behavior and infer query intent, with the goal of improving the overall user experien...
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| Language: | en |
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2013
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| Online Access: | http://hdl.handle.net/10012/7577 |