Foreign branding and its effects on product perceptions and attitudes : a reassessment
Considerable effort has been expended by researchers in ascertaining whether country of origin affects product evaluations. The majority of studies indicate that COO does indeed affect the way consumers perceive and evaluate products. One of the recent contributions to research in this area is the s...
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1995
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| Online Access: | http://spectrum.library.concordia.ca/115/1/MQ47727.pdf Pacheco, Barney <http://spectrum.library.concordia.ca/view/creators/Pacheco=3ABarney=3A=3A.html> (1995) Foreign branding and its effects on product perceptions and attitudes : a reassessment. Masters thesis, Concordia University. |