Customer relationship management (CRM) technology, market orientation, and organizational performance
This paper investigates the relationship among Customer Relationship Management (CRM) technology, organizational market orientation, perceived customer retention improvement, and perceived performance improvement from using CRM technology. Based on theories of business value of information technolog...
| Main Author: | |
|---|---|
| Format: | Others |
| Published: |
2002
|
| Online Access: | http://spectrum.library.concordia.ca/2154/1/MQ77960.pdf Wu, Wei <http://spectrum.library.concordia.ca/view/creators/Wu=3AWei=3A=3A.html> (2002) Customer relationship management (CRM) technology, market orientation, and organizational performance. Masters thesis, Concordia University. |