Assessment of TV advertisement effectiveness through audience eye movements
The evaluation of advertisement effectiveness during the advertisement design phase and pre-launch phase is critical for the advertisement’s success in the targeted market. This evaluation should predict advertisement’s final performance as accurately as possible. In today’s advertisement business,...
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2011
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| Online Access: | http://spectrum.library.concordia.ca/7362/1/Jin_MASc_S2011.pdf Jin, Shize <http://spectrum.library.concordia.ca/view/creators/Jin=3AShize=3A=3A.html> (2011) Assessment of TV advertisement effectiveness through audience eye movements. Masters thesis, Concordia University. |