A cross-cultural study of humor-based advertisements : differences among China, North America and France
This study examines, through content analysis, the use of humorous advertisements in three countries with quite different cultures, namely China, US and France. The study consists of two stages. Stage one collects roughly 1,000 print ads from each country, extracts those humorous ones, and determine...
| Main Author: | |
|---|---|
| Published: |
2009
|
| Online Access: | Huang, Liang <http://spectrum.library.concordia.ca/view/creators/Huang=3ALiang=3A=3A.html> (2009) A cross-cultural study of humor-based advertisements : differences among China, North America and France. Masters thesis, Concordia University. |