Bilingual advertising in the retail enterprise.
We are interested in this thesis in certain effects which a bilingual and bicultural setting has on department store advertising. The central problem is to compare the content of department store advertising in English and French newspapers and to examine certain factors which affect the selection o...
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| Format: | Others |
| Language: | en |
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McGill University
1963
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| Online Access: | http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=115117 |