Competitive price-matching guarantees: the role of inventory availability and its verification
Price-matching-guarantees (PMGs) are offers by firms whereby they assure customers that they will match any lower price offered by the competition for an identical product. Under the simplest form of PMG implementation, a firm matches the lower price offe...
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| Format: | Others |
| Language: | en |
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McGill University
2009
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| Online Access: | http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=32506 |