Competitive price-matching guarantees: the role of inventory availability and its verification

Competitive price-matching guarantees: the role of inventory availability and its verification

Price-matching-guarantees (PMGs) are offers by firms whereby they assure customers that they will match any lower price offered by the competition for an identical product. Under the simplest form of PMG implementation, a firm matches the lower price offe...

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Bibliographic Details
Main Author:	Nalca, Arcan
Other Authors:	Saibal Ray (Internal/Cosupervisor2)
Format:	Others
Language:	en
Published:	McGill University 2009
Subjects:	Business Administration - Management
Online Access:	http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=32506

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