Preferences of consumers age 50+ for typography of product instruction labels
Fifty well-educated consumers over 50 years of age selected print variables within the safety zone for optimal print presentation. A Typography Variable Score (TVScore) matrix based on deviations from optimal print was developed in order to provide a means of assessing consumer product instruction l...
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| Format: | Others |
| Language: | en |
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McGill University
1996
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| Online Access: | http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=42096 |