Evaluation of new industrial product ideas : an empirical study of the new product screening model and an analysis of managers' screening behavior
This thesis evaluates how industrial product firms screen new product ideas. Its aims are to investigate: (1) the evaluative dimensions used when assessing proposals, (2) how these criteria relate to screening decisions and (3) how new product environments--market, product and firm--affect this deci...
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| Format: | Others |
| Language: | en |
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McGill University
1983
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| Online Access: | http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=68695 |