Branding and territories : the conflict of applying domestic laws to universal trademarks
The thesis focuses on the branding phenomenon in its relationship with territory. Owners of global brands seek to defend a set of positive associations that goes beyond the concept of trademark per se. In that undertaking, the territorial limitation of trademark rights is perceived as an impedim...
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| Format: | Others |
| Language: | en |
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McGill University
2004
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| Online Access: | http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=82663 |