A multilevel approach for the study of consumer decision making
This thesis features two essays that aim to establish the foundations for a multidisciplinary approach to the study of the more visceral, motivational, and emotional bases for consumer decision making. The first essay tests the hypothesis that approach and avoidance motivations influence decision ma...
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| Format: | Others |
| Language: | en |
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McGill University
2010
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| Online Access: | http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=92264 |