Membership-Based Fundraising Within Higher Education: A Strategic Marketing Management Perspective
This thesis provides a comprehensive approach to launching a successful parent membership-based fundraising program, an exploration of best practices in the United States, and a complete development plan for parent fundraising for a large public university. The research discussed is applicable to ma...
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| Format: | Others |
| Language: | en |
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LSU
2013
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| Online Access: | http://etd.lsu.edu/docs/available/etd-04132013-121418/ |