Membership-Based Fundraising Within Higher Education: A Strategic Marketing Management Perspective
This thesis provides a comprehensive approach to launching a successful parent membership-based fundraising program, an exploration of best practices in the United States, and a complete development plan for parent fundraising for a large public university. The research discussed is applicable to ma...
Main Author: | Garland, Joshua Paul |
---|---|
Other Authors: | Ray, Darrell |
Format: | Others |
Language: | en |
Published: |
LSU
2013
|
Subjects: | |
Online Access: | http://etd.lsu.edu/docs/available/etd-04132013-121418/ |
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