How the Media are Portrayed in Print Advertisements: A Content Analysis of Magazine Advertisements throughout the Twentieth Century
This study examines the portrayal of media within print advertisements found in Harper's Magazine between 1931 and 2000. This study evaluated a number of categories to provide understanding of the role of media within society, specifically the portrayal of gender and media use, how media are u...
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en |
| Published: |
LSU
2002
|
| Subjects: | |
| Online Access: | http://etd.lsu.edu/docs/available/etd-0417102-215042/ |