Marketing Forest-based Ecotourism in Sri Lanka: Predicting the Ecotourism Behavior and Defining the Market Segment through a Behavioral Approach
Tourism industry is one of the main drivers of the global economy and plays a key role in regional development. As negative environmental and socio-cultural impacts of mass tourism became apparent, the appeal of alternative forms of tourism, especially ecotourism, continued to gain a broad recogniti...
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| Format: | Others |
| Language: | en |
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LSU
2011
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| Online Access: | http://etd.lsu.edu/docs/available/etd-04252011-165305/ |