Message Framing and Interactivity in Direct-to-Consumer Internet Advertisements: Visual and Textual Cues of Web Sites for Prescription Medications
Americans adoption of the Internet has spawned the increased usage of this medium for direct-to-consumer advertising by pharmaceutical manufacturers, despite the widespread controversy over the ethics of the practice, the educational value of direct-to-consumer advertising, and the ultimate cost of...
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| Format: | Others |
| Language: | en |
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LSU
2008
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| Online Access: | http://etd.lsu.edu/docs/available/etd-05302008-182755/ |