Marketing Quality to Consumers - Does It Work for Hospital Marketers?
There's no doubt that the emergence of public report cards and governmental requirements for transparency in healthcare are forcing healthcare providers to work vigorously to improve quality and decrease costs. The results of these report cards and rankings are of interest to consumers - who wo...
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| Format: | Others |
| Language: | en |
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LSU
2007
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| Online Access: | http://etd.lsu.edu/docs/available/etd-11012007-193518/ |