Images in Fashion Advertisements: Their Role in Involvement and the Consumer Communications Process
The importance of images as a means of persuasion in advertisements, with few exceptions, has been viewed as secondary to copy (text) in advertisements. Even though images play an important part in the communication of messages for fashion apparel, research to develop an understanding of how images...
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| Format: | Others |
| Language: | en |
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LSU
2007
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| Online Access: | http://etd.lsu.edu/docs/available/etd-11152007-194712/ |