The Effect of Supraliminal Goal Primes on Brand Preference: The Mediating Roles of Implicit and Explicit Attitudes
The dissertation investigates how supraliminal goal primes affect brand preference through explicit attitude and implicit attitude and whether the effect of supraliminal goal primes and/or mood on brand preference is mediated by cognitive load. Chapter 1 develops a conceptual framework and provides...
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| Format: | Others |
| Language: | en |
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LSU
2010
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| Online Access: | http://etd.lsu.edu/docs/available/etd-11172010-022830/ |