Identifying Ways of Effective Communication Focused on Public Campaign Design
The purpose of this study was to identify the most effective way of communication in cause-related campaign design. The fundraising campaign selected for this study focused on childrens leukemia, Draw a Message of Hope. The five types of public campaign design were developed utilizing different elem...
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| Format: | Others |
| Language: | en |
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LSU
2014
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| Online Access: | http://etd.lsu.edu/docs/available/etd-11172014-094019/ |