Temporal Reframing of Prices: A Conceptual Framework
Research on consumers response to pricing tactics has been plentiful and is still ongoing. One strategy that research has sought to explain and endorse is pennies-a-day (Gourville, 1998), where the cost of a product is expressed as a small ongoing expense. This dissertation tests two competing theor...
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| Format: | Others |
| Language: | en |
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LSU
2010
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| Online Access: | http://etd.lsu.edu/docs/available/etd-11182010-135451/ |