A new appraisal model of consumer dissatisfaction : the mediating effects of performance inadequacy and moderating effects of tolerance to inferiority

A new appraisal model of consumer dissatisfaction : the mediating effects of performance inadequacy and moderating effects of tolerance to inferiority

University of Macau === Faculty of Business Administration === Department of Finance and Business Economics

Bibliographic Details
Main Author: Zhang, Ling Ling
Language:English
Published: University of Macau 2008
Subjects:
University of Macau > Dissertations
澳門大學 > 論文
Consumer satisfaction > Evaluation
Motivation research (Marketing)
Marketing > Faculty of Business Administration
Online Access:http://umaclib3.umac.mo/record=b1872574

Internet

http://umaclib3.umac.mo/record=b1872574

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