Consumer choice modeling: comparing and contrasting the MAAM, AHP, TOPSIS and AHP-TOPSIS methodologies
While making decisions, consumers are often confronted with choosing between multiple product and brand alternatives that may be viewed as specific bundles of attributes/criteria. Researchers, attempting to understand this decision-making process, employ multi-criteria decision making (MCDM) models...
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2014
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| Online Access: | http://hdl.handle.net/1993/23888 |