The impact of perceived bank service quality on young adults' perceptions of social inequality and evaluations of credit unions

The purpose of this research is to examine the impact of perceived service quality provided by banks on young adults’ perceptions of general societal and context-specific inequality, and negative emotions. Four laboratory experiments are designed and conducted to test these relationships. Results sh...

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Bibliographic Details
Main Author: Song, Zeyu
Other Authors: Bhatnagar, Namita (Marketing)
Published: 2014
Subjects:
Online Access:http://hdl.handle.net/1993/24001