Theatre as a metaphor for guerilla retail: using retail to create connections
The practicum explores 21st century retail design, with a specific focus on the emerging typology of guerilla retail. Through methodologies and performance theory from theatre, guerilla retail design is examined. The project was developed to explore a current disconnect that exists between producer...
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| Language: | en_US |
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2010
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| Online Access: | http://hdl.handle.net/1993/3863 |