A Bayesian bandit approach to personalized online coupon recommendations

Thesis: S.M. in Management Research, Massachusetts Institute of Technology, Sloan School of Management, 2016. === Cataloged from PDF version of thesis. === Includes bibliographical references (pages 37-38). === A digital coupon distributing firm selects coupons from its coupon pool and posts them on...

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Bibliographic Details
Main Author: Song, Xiang, Ph. D. Massachusetts Institute of Technology
Other Authors: John D. C. Little.
Format: Others
Language:English
Published: Massachusetts Institute of Technology 2016
Subjects:
Online Access:http://hdl.handle.net/1721.1/103204