A framework for extending visual brands to new products
Thesis: S.M., Massachusetts Institute of Technology, Department of Mechanical Engineering, 2016. === Cataloged from PDF version of thesis. === Includes bibliographical references (pages 89-94). === Visual design has become an increasingly important product differentiation tool for companies. By depl...
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| Format: | Others |
| Language: | English |
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Massachusetts Institute of Technology
2016
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| Online Access: | http://hdl.handle.net/1721.1/103466 |