The "11.11" phenomenon in China
Thesis: S.M. in Management Studies, Massachusetts Institute of Technology, Sloan School of Management, 2016. === Cataloged from PDF version of thesis. === Includes bibliographical references (page 44). === Along with the rise of the Internet and smartphones, e-commerce plays a more and more importan...
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| Format: | Others |
| Language: | English |
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Massachusetts Institute of Technology
2016
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| Online Access: | http://hdl.handle.net/1721.1/104541 |