Analytical essays on marketing

Thesis (Ph. D.)--Massachusetts Institute of Technology, Sloan School of Management, 1993. === Includes bibliographical references (leaves 102-103). === Duncan I. Simester. === Ph.D.

Bibliographic Details
Main Author: Simester, Duncan I
Other Authors: Birger Wernerfelt.
Format: Others
Language:English
Published: Massachusetts Institute of Technology 2005
Subjects:
Online Access:http://hdl.handle.net/1721.1/12653