Newspaper marketing strategies

Thesis (M.S.)--Massachusetts Institute of Technology, Sloan School of Management, 1991. === Title as it appears in the June, 1991 M.I.T. Graduate List: Newspaper pricing strategies. === Includes bibliographical references (leaves 39-40). === by Philip Ashford. === M.S.

Bibliographic Details
Main Author: Ashford, Philip
Other Authors: Birger Wernerfelt.
Format: Others
Language:English
Published: Massachusetts Institute of Technology 2005
Subjects:
Online Access:http://hdl.handle.net/1721.1/13310