Marketing strategy in the service industry : a product life cycle case study
Thesis (M.S.)--Massachusetts Institute of Technology, Sloan School of Management, 1986. === MICROFICHE COPY AVAILABLE IN ARCHIVES AND DEWEY === Bibliography: leaves 92-96. === by Linda C. Isenhour. === M.S.
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| Format: | Others |
| Language: | English |
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Massachusetts Institute of Technology
2005
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| Online Access: | http://hdl.handle.net/1721.1/14996 |