Three essays in marketing
Thesis (Ph. D.)--Massachusetts Institute of Technology, Sloan School of Management, February 2005. === Includes bibliographical references. === (cont.) that threaten to disappear cause decision makers to invest more effort and money in order to keep these options open, even when the options themselv...
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| Format: | Others |
| Language: | en_US |
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Massachusetts Institute of Technology
2005
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| Online Access: | http://hdl.handle.net/1721.1/28831 |