What matters most : researching the critical factors for maximizing automotive innovation profitability, and their implications of systems-based innovations
Thesis (S.M.)--Massachusetts Institute of Technology, System Design & Management Program, 2004. === Includes bibliographical references (p. 75). === It is predicted by many in the industry that over the next decade automotive OEM's will look more and more like "vehicle-brand owners,&qu...
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Format: | Others |
Language: | English |
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Massachusetts Institute of Technology
2006
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Online Access: | http://hdl.handle.net/1721.1/30054 |