Cross-country study on the promotion of new pharmaceutical products
Thesis (S.M.)--Massachusetts Institute of Technology, Engineering Systems Division, Technology and Policy Program, 2006. === Includes bibliographical references (p. 170-176). === Detailers are one of the most powerful components of pharmaceutical marketing. Drug manufactures spend a lion's shar...
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| Format: | Others |
| Language: | English |
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Massachusetts Institute of Technology
2006
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| Online Access: | http://hdl.handle.net/1721.1/34524 |