Money, beer, and toys : essays on consumer decision making
Thesis (Ph. D.)--Massachusetts Institute of Technology, Sloan School of Management, 2006. === Includes bibliographical references. === Essay 1: Shopping Goals, Goal Concreteness, and Conditional Promotions. We propose a two-stage model to describe the increasing concreteness of consumers' goals...
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| Format: | Others |
| Language: | English |
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Massachusetts Institute of Technology
2007
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| Online Access: | http://hdl.handle.net/1721.1/37252 |