Advertising in computer games
Thesis (S.M.)--Massachusetts Institute of Technology, Dept. of Comparative Media Studies, 2006. === Includes bibliographical references (leaves [67]-[74]). === This paper suggests advertisers should experiment with in-game advertising to gain skills that could become vital in the near future. It com...
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| Format: | Others |
| Language: | English |
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Massachusetts Institute of Technology
2007
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| Online Access: | http://hdl.handle.net/1721.1/39144 |