Essays in behavioral decision making
Thesis (Ph. D.)--Massachusetts Institute of Technology, Sloan School of Management, 2007. === Includes bibliographical references. === Essay 1: Zero as a Special Price: the True Value of Free Products. When faced with a choice of selecting one of several available products (or possibly buying nothin...
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| Format: | Others |
| Language: | English |
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Massachusetts Institute of Technology
2008
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| Online Access: | http://hdl.handle.net/1721.1/40510 |