Essays in behavioral decision making

Thesis (Ph. D.)--Massachusetts Institute of Technology, Sloan School of Management, 2007. === Includes bibliographical references. === Essay 1: Zero as a Special Price: the True Value of Free Products. When faced with a choice of selecting one of several available products (or possibly buying nothin...

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Bibliographic Details
Main Author: Shampanier, Kristina S
Other Authors: Dan Ariely.
Format: Others
Language:English
Published: Massachusetts Institute of Technology 2008
Subjects:
Online Access:http://hdl.handle.net/1721.1/40510