Patterns of pleasure--the design and development of customer satisfaction

Thesis (M.S.)--Massachusetts Institute of Technology, Sloan School of Management, 1994. === Vita. === Includes bibliographical references (leaves [130-133]). === by Douglas W. Lamm. === M.S.

Bibliographic Details
Main Author: Lamm, Douglas W. (Douglas William)
Other Authors: Drazen Prelec.
Format: Others
Language:English
Published: Massachusetts Institute of Technology 2008
Subjects:
Online Access:http://hdl.handle.net/1721.1/43276