Testimonials versus informational persuasive messages : the moderating effect of delivery mode and personal involvement

Testimonials versus informational persuasive messages : the moderating effect of delivery mode and personal involvement

Thesis (S.M.)--Harvard-MIT Division of Health Sciences and Technology, 2008. === "June 2008." === Includes bibliographical references (leaves 40-47). === Health communications use factual information or/and personal testimonials to inform and influence individual decisions that enhance hea...

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Bibliographic Details
Main Author: Braverman, Julia
Other Authors: Quing [i.e. Qing] Zeng.
Format: Others
Language:English
Published: Massachusetts Institute of Technology 2008
Subjects:
Harvard University > MIT Division of Health Sciences and Technology.
Online Access:http://hdl.handle.net/1721.1/43877

Internet

http://hdl.handle.net/1721.1/43877

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