Prodigy Business Services--an "instructional case" study of marketing tactics for a computerized electronic information service

Thesis (M.S.)--Massachusetts Institute of Technology, Sloan School of Management, 1990. === Includes bibliographical references (leaf 46). === by Antonio M. Parham. === M.S.

Bibliographic Details
Main Author: Parham, Antonio M. (Antonio Miguel)
Other Authors: William Qualls.
Format: Others
Language:English
Published: Massachusetts Institute of Technology 2009
Subjects:
Online Access:http://hdl.handle.net/1721.1/45186