The management of transmedia production in an era of media and digital convergence
Thesis (S.M.)--Massachusetts Institute of Technology, Sloan School of Management, 2010. === Cataloged from PDF version of thesis. === Includes bibliographical references (p. 88-91). === As the digital and media convergence era hits its full stride and media companies struggle to maintain profitabili...
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| Format: | Others |
| Language: | English |
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Massachusetts Institute of Technology
2010
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| Online Access: | http://hdl.handle.net/1721.1/59144 |