Mobile marketing strategies for B2C companies

Thesis (S.M. in System Design and Management)--Massachusetts Institute of Technology, Engineering Systems Division, 2010. === Cataloged from PDF version of thesis. === Includes bibliographical references (p. 60). === Mobile application ('apps') development is a recent pandemic phenomenon;...

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Bibliographic Details
Main Author: Sawant, Samir
Other Authors: Patrick Hale.
Format: Others
Language:English
Published: Massachusetts Institute of Technology 2010
Subjects:
Online Access:http://hdl.handle.net/1721.1/59272