Community-based social marketing at the neighborhood scale : sustainable behavior or neighborhood sustainability?

Thesis (M.C.P.)--Massachusetts Institute of Technology, Dept. of Urban Studies and Planning, 2011. === Cataloged from PDF version of thesis. === Includes bibliographical references (p. 113-119). === Social marketing has long been used in the field of public health, but its application in the environ...

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Bibliographic Details
Main Author: Lightman, Deborah
Other Authors: Lawrence Susskind.
Format: Others
Language:English
Published: Massachusetts Institute of Technology 2011
Subjects:
Online Access:http://hdl.handle.net/1721.1/67228