Community-based social marketing at the neighborhood scale : sustainable behavior or neighborhood sustainability?
Thesis (M.C.P.)--Massachusetts Institute of Technology, Dept. of Urban Studies and Planning, 2011. === Cataloged from PDF version of thesis. === Includes bibliographical references (p. 113-119). === Social marketing has long been used in the field of public health, but its application in the environ...
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| Format: | Others |
| Language: | English |
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Massachusetts Institute of Technology
2011
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| Online Access: | http://hdl.handle.net/1721.1/67228 |