Determining suitable monetization approaches for mobile phone applications within the smart phones industry

Thesis (M.B.A.)--Massachusetts Institute of Technology, Sloan School of Management; and, (S.M.)--Massachusetts Institute of Technology, Engineering Systems Division; in conjunction with the Leaders for Global Operations Program at MIT, 2013. === Cataloged from PDF version of thesis. === Includes bib...

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Bibliographic Details
Main Author: Chai, Chengran
Other Authors: Bruce Cameron and Charles Fine.
Format: Others
Language:English
Published: Massachusetts Institute of Technology 2013
Subjects:
Online Access:http://hdl.handle.net/1721.1/80991