Business models and strategies in the video game industry : an analysis of Activision-Blizzard and Electronic Arts
Thesis (S.M. in Management Studies)--Massachusetts Institute of Technology, Sloan School of Management, 2013. === Cataloged from PDF version of thesis. === Includes bibliographical references. === In recent years the video game industry has been of great importance in the business world beyond the r...
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| Format: | Others |
| Language: | English |
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Massachusetts Institute of Technology
2013
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| Online Access: | http://hdl.handle.net/1721.1/81088 |