Measuring cannibalization in distribution networks : an approach to optimize store locations
Thesis (S.M. in Engineering and Management)--Massachusetts Institute of Technology, Engineering Systems Division, 2013. === Cataloged from PDF version of thesis. === Includes bibliographical references (page 99). === A methodology was proposed to measure sales cannibalization using historic data con...
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| Format: | Others |
| Language: | English |
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Massachusetts Institute of Technology
2014
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| Online Access: | http://hdl.handle.net/1721.1/83799 |