Customer-driven engineering for developing a "hit" product targeted at Leading Edge Boomers

Thesis (S.M.)--Massachusetts Institute of Technology, System Design & Management Program, February 2001. === Includes bibliographical references (leaf 193). === by Christopher M. Renaud. === S.M.

Bibliographic Details
Main Author: Renaud, Christopher M. (Christopher Michael), 1969-
Other Authors: Drazen Prelec.
Format: Others
Language:English
Published: Massachusetts Institute of Technology 2014
Subjects:
Online Access:http://hdl.handle.net/1721.1/91728